17 July 2024 at 10:00 am
New Zealand PTEs elevate profiles with inaugural Philippines Roadshow
A significant milestone was achieved last month with the first-ever New Zealand Private Training Establishment (PTE) roadshow held in the Philippines. The successful roadshow highlighted the strong interest in Aotearoa New Zealand’s educational opportunities and the collaborative efforts of PTEs and Education New Zealand Manapou ki te Ao (ENZ) in reaching out to the Filipino market.
The roadshow, the first of its kind to be held in the Philippines, took place from 10 to 16 June, featuring nine PTEs: ACMI New Zealand, academyEX, Auckland Institute of Studies (AIS), Auckland Pilot Training Group, ICA New Zealand, IPU New Zealand, Kalandra Education Group, UP Education, and New Zealand Skills & Education Group. Golden Summit was tasked with delivering the events in Manila, Bacolod, and Cebu.
The roadshow included an agent seminar and agent-led fairs. During the agent seminar in Manila, PTEs presented their offerings to an engaged audience of 37 Filipino education agents, who showed strong interest in the PTE programmes. The roadshow then continued with agent-led fairs in Bacolod and Cebu, drawing 370 and 150 visitors, respectively.
Standing room only at the agent-led fair in Bacalod.
ENZ’s Market Manager, Chor Pramoolpol, led the roadshow and commented that the agent seminar facilitated in-person interactions between PTEs and education agents interested in promoting New Zealand PTEs in the Philippines,
“The agent-led fairs provided prospective Filipino students and their families the opportunity to gather reliable information about studying at New Zealand PTEs by directly communicating with PTE representatives.
“In the recently released full year 2023 enrolment data, the Philippines comes in as the 8th largest partner country for New Zealand and saw a 131% increase in students enrolling with New Zealand education institutions from 2022 enrolments (1,933 vs 835 students). 51% of these total enrolments were for the PTE subsector which shows just how popular they are amongst Filipino students. Our roadshow was therefore very timely to capitalise on the interest from this market,” added Chortip.
Filipino education agents in Cebu hearing about the creative learning spaces that PTEs in New Zealand provide their students.
Ann Gooco, Senior Marketing Manager at International College of Auckland (ICA) said that she thoroughly enjoyed presenting ICA’s programmes and offerings to education agents in Makati City and to the many students in Bacolod and Cebu.
“I found the experience incredibly rewarding. These gatherings allowed me to bond with the education agents and other PTE representatives, adding to the overall positive experience,” added Ann.
Anyone interested in receiving information about the student market in the Philippines can email our Market Manager for the Philippines, Chortip Pramoolpol – chortip.pramoolpol@enz.govt.nz.
